Born Free “Keep Wildlife in the Wild”
Author: admin | Filed under: Animals, Digital art, News, PicturesHabitat loss is threatening the survival of wildlife worldwide. Natural environments are being destroyed and fragmented by human activity, wiping out species’ food sources, dispersing populations and leaving animals around the world literally homeless or displaced.


Born Free believes wild animals need their wild habitats; their home, nothing can compare. Habitat loss is caused by deforestation, war, expansion of human populations and agriculture, climate change and much more. Where habitat loss occurs, species (whether large carnivore or amphibian) are forced into ever-decreasing, fragmented areas which in turn decreases prey numbers, water availability and species’ range. Additionally, human-wildlife conflict increases as encroachment occurs resulting in major problems for wildlife and local communities. Ultimately, habitat loss leads to wildlife population decline and extinction.


Using the spectacular photography of George Logan and the skills of Steve Hawthorne and Katy Hopkins at advertising company WCRS Limited, these images of wild animals placed within an urban setting aim to provide a shocking reminder that wildlife is losing its habitat at an alarming rate. All services involved in this campaign, including advertising space and printing, have been kindly donated and together we are working to raise awareness of the issue and the work which Born Free is doing to “keep wildlife in the wild” – without strong, well-connected areas of habitat, this will be impossible.
Brilliant ad campaign. Feel like doing your part? You can start by boycotting all products containing palm oil, since palm oil is harvested by destroying Orangutan habitat, which in case you haven’t been paying attention is also our rain forests… we kinda need those.
Often “vegetable oil” is written on a product’s ingredient list, the consumer then does not know if they are eating sunflower seed oil, rape oil or palm oil. Palm oil it is often a hidden ingredient, spreading awareness is our best defense.
Remember, saving the animals also saves us. The animals may be the first to go but we’re next.
Here is this same digital photography set by George Logan without the “born free” signs added.






